Your Clinic Doesn’t Need More Leads. It Needs to Stop Leaking Revenue.
I optimise your entire patient journey with AI-driven systems that turn enquiries into bookings, plans into treatments, and patients into loyal advocates.
A FRAMEWORK BUILT ON INSIGHTS FROM TOP-PERFORMING UK PRIVATE PRACTICES
Agencies Get You Leads. I Make Sure Those Leads Don’t Go to Waste.
Dr. Smith spent £5k on a new ad campaign, but still felt stuck. He was getting calls, but a quarter of them never showed up, and his team was too busy with admin to follow up on treatment plans. He also struggled to get patients to accept high-value services like implants, and his online reputation was stagnant. He had a leads solution, but a major leaks problem. This left him feeling frustrated and trapped in a cycle of constant marketing without a clear return. I fix those leaks.
I've dedicated my career to mastering patient journey systems. I work exclusively with dental clinics because that's where I see the most potential for transformational growth.
More Bookings
Turn more calls and clicks into first appointments.
Less Admin
Automate reminders, follow-ups, and paperwork, saving your team hours per week.
Higher Value
Ethically boost treatment acceptance & patient loyalty.
The 4 Levers That Grow Every Clinic
Four core systems we optimise to drive clinic growth.
Acquisition Optimisation
Turn more calls and clicks into booked appointments, recovering an estimated £25,000+ per year.
Retention & Loyalty
Patients stay longer and refer more, increasing patient lifetime value by 20% or more.
AI Touchpoint Automation
Our system automates reminders and follow-ups, reducing no-shows by up to 50% and saving your team hours per week.
Conversion & Upsell Systems
More treatments accepted, a single change can be worth £100k+ in recovered revenue annually.
5 Steps to Plug Every Leak in Your Clinic
A transparent framework for transforming your clinic's patient journey.
Audit & Discovery
A comprehensive deep dive into your existing patient journey, from the first point of contact to post-treatment follow-up. We analyse data from your phone systems, online forms, and practice management software to pinpoint the exact friction points and revenue leaks. This step provides a data-driven report that identifies the most critical areas to fix first.
Journey Mapping
Based on the audit, we design a new, optimised patient journey. This includes creating improved communication scripts, streamlining your online booking process, and designing a seamless patient onboarding experience that builds trust and maximises patient value. The goal is to create a path that is not only efficient for your staff but also delightful for your patients.
Optimise & Implement
With the new journey map in hand, we roll out the changes. This step involves hands-on implementation of the new systems, including setting up new software, training your team on optimised workflows and scripts, and testing every touchpoint to ensure it performs as designed. We work directly with your team to fix the most pressing friction points.
Automate & Integrate
We integrate smart automation systems to take over repetitive administrative tasks. This includes setting up automated appointment reminders, follow-up emails for missed calls, and treatment plan nurturing sequences. By freeing up your team's time from these manual tasks, they can focus on what matters most: providing an exceptional in-person patient experience.
Scale & Refine
Once the new systems are live, we continuously monitor key performance indicators (KPIs) and patient feedback. We use this data to make continuous, minor adjustments to the system, ensuring that your clinic not only plugs its immediate revenue leaks but also builds a resilient and scalable patient acquisition engine for long-term, sustainable growth.
1. Audit & Discovery
A comprehensive deep dive into your existing patient journey, from the first point of contact to post-treatment follow-up. We analyse data from your phone systems, online forms, and practice management software to pinpoint the exact friction points and revenue leaks. This step provides a data-driven report that identifies the most critical areas to fix first.
2. Journey Mapping
Based on the audit, we design a new, optimised patient journey. This includes creating improved communication scripts, streamlining your online booking process, and designing a seamless patient onboarding experience that builds trust and maximises patient value. The goal is to create a path that is not only efficient for your staff but also delightful for your patients.
3. Optimise & Implement
With the new journey map in hand, we roll out the changes. This step involves hands-on implementation of the new systems, including setting up new software, training your team on optimised workflows and scripts, and testing every touchpoint to ensure it performs as designed. We work directly with your team to fix the most pressing friction points.
4. Automate & Integrate
We integrate smart automation systems to take over repetitive administrative tasks. This includes setting up automated appointment reminders, follow-up emails for missed calls, and treatment plan nurturing sequences. By freeing up your team's time from these manual tasks, they can focus on what matters most: providing an exceptional in-person patient experience.
5. Scale & Refine
Once the new systems are live, we continuously monitor key performance indicators (KPIs) and patient feedback. We use this data to make continuous, minor adjustments to the system, ensuring that your clinic not only plugs its immediate revenue leaks but also builds a resilient and scalable patient acquisition engine for long-term, sustainable growth.
Every clinic I work with uncovers at least 3 hidden leaks worth thousands per month.
Here’s What Fixing Leaks Looks Like
These are the kinds of systems we install in clinics like yours.
Scenario 1: No-Show Nightmare
Before: 30%+ of new patients didn’t show up for their appointments.
After: Automated confirmations & smart reminders cut no-shows by nearly 50%, recovering up to £15,000 in lost revenue in just three months.
"This framework is exactly what most clinics need right now to bridge the gap between marketing and operations."
- Industry Consultant
Scenario 2: Treatment Drop-Off
Before: Only 25% of patients accepted high-value treatment plans.
After: Smart follow-up sequences & integrated comms led to acceptance rates jumping to 40-50%, adding significant six-figure revenue annually.
"It’s like having a COO focused only on the patient experience. Incredibly valuable."
- Dentist (Pilot Programme)
Is This a Fit for Your Clinic?
I partner with ambitious private dental clinics in the UK who are ready to systemise for growth. My framework is most effective for practices that are:
- Doing £500k+ in annual revenue.
- Employing multiple staff members.
- Willing to systemise for growth.
This is likely NOT for you if:
- You're a solo dentist with no team.
- You're only chasing more leads.
- You're not open to changing processes.
Find Your Biggest Revenue Leak — Free in 10 Minutes
Your personalised video report includes:
Leak Identification
A clear analysis of where money is slipping away right now.
Opportunity Analysis
The fastest win you’re missing.
Action Step
One thing you can implement immediately to get a tangible result.
**3 free audits per month. First come, first served.**
Frequently Asked Questions & Objections
I already have a marketing agency. Why do I need you?
That's great! Your marketing agency's job is to bring people to your door. My job is to ensure that once they arrive, the path to becoming a high-value, long-term patient is as efficient and profitable as possible. I complement their work, I don't replace it. Together, we ensure none of the leads they generate are wasted.
I don't have time for this.
Our process is designed to be a transparent, 5-step framework. We do the heavy lifting of auditing and implementation. The result? Our systems save your team hours per week in repetitive admin work, giving you back precious time.
How is a CJO different from a marketing agency?
A marketing agency focuses on top-of-funnel activities like ads and SEO to generate leads. As a CJO, I optimise the entire patient journey, from the first click to post-treatment follow-up. I fix internal processes, automate communication, and implement systems to increase conversion, retention, and patient lifetime value—areas most agencies don't touch.
What is the typical timeline to see results?
While we can implement foundational 'quick wins' within the first month, most clinics begin to see significant, measurable improvements in metrics like booking rates and a reduction in no-shows within the first 90 days.
Do you work on a retainer or project basis?
I work on a flexible month-to-month basis. This ensures I am constantly delivering value to earn your continued partnership. All implementation is included.
Your Next 90 Days Could Look Very Different.
Book a call or claim your free audit. Let’s stop the leaks and grow your clinic the smart way.